Smartphone’s:
·
Android was the most popular operating system at 43%,
followed by iOS at 37% 57% of users reported using a 3G service, with only 27%
using 4G
·
The top three activities performed on a smartphone were
accessing local information (88%), searching for information (82%), and
participating in social media/networking sites (76%)
·
Smartphone users preferred to use mobile apps over
mobile websites for map information, social media updates, e‐mail, and banking
information
·
Users preferred mobile websites for news,
food/entertainment info, travel info, shopping info, and shopping
·
Two‐thirds of smartphone users (64%) want a site to
load in less than 4 seconds
·
“Web page slow to load” top mobile frustration
Smartphone’s
OS market share (2012 Figure):
Android from various carrier brands, becomes the king by
distributing 104.8 million smartphones during the second quarter of 2012.
The number is 68.1% of global smartphone market. 44.0% of the Android
market is dominated by Samsung. The number of Samsung’s market is even
bigger than the other seven producers of Android smartphone
Meanwhile, Apple manages to distribute 26 million iOS
smartphones in the second quarter of 2012. The number means that Apple
controls 16.9% of the market. Each of the two operating systems which once
controlled the market, BlackBerry and Symbian, only control less than 5%
of the world’s market today. BlackBerry owns 4.8% of the market while
Symbian controls 4.4%.
Smartphone’s OS market share 2012
Operating System
|
Q2 2012 Shipments
|
Q2 2012 Market Share
|
Q2 2011 Shipments
|
Q2 2011 Market Share
|
Year-over-year Change
|
Android
|
104.8
|
68.1%
|
50.8
|
46.9%
|
106.5%
|
iOS
|
26.0
|
1609%
|
20.4
|
18.8%
|
27.5%
|
BlackBerry OS
|
7.4
|
4.8%
|
12.5
|
11.5%
|
-40.9%
|
Symbian
|
6.8
|
4.4%
|
18.3
|
16.9%
|
-62.9%
|
Windows Phone 7/ Windows Mobile
|
5.4
|
3.5%
|
2.5
|
2.3%
|
115.3%
|
Linux
|
3.5
|
2.3%
|
3.3
|
3.0%
|
6.3%
|
Others
|
0.1
|
0.1%
|
0.6
|
0.5%
|
-80.0%
|
Grand Total
|
154.0
|
100.0%
|
108.3
|
100.0%
|
42.2%
|
Source: IDC worldwide mobile phone tracker, August 8, 2012
Tablets:
Tablets OS
market share (2012 Figure):
Global tablet market to 122.3 million units, up from its
earlier forecast of 117.1 million units. The change, it adds, was driven by a
strong competitive landscape, inclusive of rising Android tablet shipments and
coupled with high demand for Apple iPad mini. In the latest forecast update of
the Worldwide Quarterly Tablet Tracker, IDC also raised its 2013 forecast
number to 172.4 million units, up from 165.9 million units. And by 2016,
worldwide shipments should reach 282.7 million units, up from a previous forecast
of 261.4 million units.
Tablet Operating system, market share Forecast and CAGR
2012-2016
Tablet OS
|
2012 market share
|
2016 market share
|
CAGR 2012-2016(%)
|
IOS
|
53.8%
|
49.7%
|
20.9%
|
Android
|
42.7%
|
39.7%
|
21.0%
|
Windows
|
2.9%
|
10.3%
|
69.2%
|
Other
|
0.6%
|
0.3%
|
7.7%
|
Grand Total
|
100.0%
|
100.0%
|
23.3%
|
Source: IDC worldwide quarterly tablet tracker. December 5,
2012
In addition to increasing the unit totals for 2013,
the report also sees IDC updating its operating system splits for the year to
reflect Android's growing strength in the tablet market. Now expects Android's
worldwide tablet share to increase from 39.8 percent in 2011 to 42.7 percent
for the full year of 2012. It shared that during that same time, Apple's share
will slip from 56.3 percent in 2011 to 53.8 percent in 2012. In the long term,
IDC predicts that Windows-based tablets (including Windows 8 and Windows RT)
will grab share from both iOS and Android, growing from 1 percent of the market
in 2011 to 2.9 percent in 2012, on its way to 10.2 percent in 2016.
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