Name of Business with app name

Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name then you’ll need to register it with the appropriate authorities.

This process is known as registering your “Doing Business As” (DBA) name.

Patter for iOS is a messaging application that lets people chat with friends privately or in public chat rooms. As the name implies it is the iOS version of the Patter web application built by @duerig.
The primary goal for my app is to support, promote, and enhance the Patter web application…the mothership as it were. Some secondary goals for me are to learn the App.net API better and to be more involved in the community. I also hope it can be an example of an interesting way to build on top of the API.

Currently, the app is more tailored to somebody that has already used Patter but I hope to make it clearer for those who have little or no exposure to Patter or even, for that matter, to App.net.

What qualities make a great app?

I like apps that are immediately obvious how to use and are uncluttered in appearance. I like apps that have a bit of personality and character embedded throughout their interface. I want to be able to get a laugh or two or see something unexpected.

With just about every app I’ve made I try to add in a few little Easter eggs just for fun. With Patter for iOS I decided early on to add something fun or unexpected with every release. I’m trying to do it in such a way that if you aren’t really looking you’ll never notice or be bothered by them, but, if you dig around a little, you will be able to find this whole other world inside the app that you never noticed before.

What is a “Doing Business As” Name?

A fictitious name (or assumed name, trade name or DBA name) is a business name that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation.

It’s important to note that when you form a business, the legal name of the business defaults to the name of the person or entity that owns the business, unless you choose to rename it and register it as a DBA name.

For example, consider this scenario: John Smith sets up a painting business. Rather than operate under his own name, John instead chooses to name his business: “John Smith Painting”. This name is considered an assumed name and John will need to register it with the appropriate local government agency.

The legal name of your business is required on all government forms and applications, including your application for employer tax IDs, licenses and permits.

Do I Need a “Doing Business As” Name?

A DBA is needed in the following scenarios:

Sole Proprietors or Partnerships – If you wish to start a business under anything other than your real name, you’ll need to register a DBA so that you can do business as another name.
Existing Corporations or LLCs – If your business is already set up and you want to do business under a name other than your existing corporation or LLC name, you will need to register a DBA.