Online Product Branding in Developing Countries

The biggest question that I happy with is how was this medium traditional medium, This change the diamond's of how consumers and brands interact and that big question is really fundamental about the  conventional model of advertising marketing is about the ad of modeling , like awareness, interest etc…going up to loyalty and here we talking about a medium that actually turn at set around and says , OK this is about acquiring consumers this is about involving and engaging  consumers and finally get down the actually closing the deals with consumers so these are new skills and part of it history is in privacy ... but does it relief brands yet, new model, new medium does it do people understand it yet I fear that is pretty much brand wagon right now it’s the in thing to do well while the you know 90 odd percent you know probably more 95 plus percent of advertising money is going to conventional media this is add-on and then you expect something really great out of it, what is the great thing get you expect out of it, do you expect more awareness, do you expect some brand building to happen people do start loving of brand because you on the internet medium  and I see around us marketers who are just in taken us by in this medium but not really knowing what to do with it and what to expect out of it and it’s a Tuff time just thinking about u know,OK what to do want I do who do I want to target and how I may to do it of those objectives most people’s not even thinking  for those objectives they just getting it into it because you know that’s the thing to do it’s a fastest growing media, my concern is really that is the industry itself as in the vendors side of this medium the agency side of this medium are the aware of how of this going to really pain out what is going to be model  on which consumers to really involved, engaged and it’s just something that everybody wants to  jumps into because it’s a growing media  so let’s make some box out it, capability, is there in enough capability in this industry who is going to teach whom you expect people to putting money into something and then you expect that ;OK I measure it for you and that’s about it but measurement towards what those are the burning questions for somebody like LG,IBM,Samsung,DELL and many others, who have to spend money on it how do you and can you build the brand a lot and not, it’s just going something opportunistic these are the things that concern , frankly all of us are learning I don’t think anybody has absolute answer on this.